Award follows being named Top Sales Tool of 2015 this April–validating the value of the company’s SaaS solution to both sales and marketing organizations.
Denver, Colo., October 5, 2015—Channel Rocket, a leading SaaS sales enablement platform, announced today that it has been named “Top Marketing Tool of 2015” by Smart Selling Tools, a leading analyst and consulting firm in sales and marketing technology. Smart Selling Tools founder Nancy Nardin, formerly with Gartner and IDC, is a nationally recognized thought leader on sales and marketing productivity tools.
“We’re honored to be featured as a Top Marketing Tool by Smart Selling Tools,” remarked Channel Rocket CEO and Co-Founder Greg Sherrill. “We purpose built our solution to help marketing and sales teams deliver buyer-relevant content coupled with sales-ready messaging directly to field and channel sales reps via a simple to use app. Our solution provides tailored sales pitches, right at their fingertips and on any device,” Sherrill added.
Smart Selling Tools founder Nardin stated, “We’re excited to include Channel Rocket as a top player in this category. Their solution is unique in its approach as it makes your sales portal smarter. It marries existing marketing and sales content with buyer-centric messaging so sales reps are prepared before, during and after the sales call. That makes it possible to turn opportunities into deals faster.”
In April of this year, Channel Rocket was also named a “Top Sales Tool of 2015” by Smart Selling Tools. “Being named in both the sales and marketing tools categories validates that Channel Rocket drives greater alignment of sales and marketing,” Sherrill noted.
Noted marketing strategist and author Lisa Nirell of EnergizeGrowth® understands these misalignment challenges first hand, “In today’s digital, customer-driven B2B selling environments, I’ve discovered three factors that can either dramatically reduce or fuel friction between sales and marketing: data, roles, and content. Close to 40 per cent of my CMO clients now have revenue quotas and must address these areas. My latest book, The Mindful Marketer, outlines how you can address all three. Solutions like Channel Rocket are a necessity to close those content and departmental divides.”
About Channel Rocket:
Channel Rocket was purpose built to fill the gap in the sales process—the pitch. They provide both direct and channel sales reps with a compelling sales pitch that meets buyer pain points and matches the right solutions at the right time.
Their sales enablement solution is easy to use and intuitive for sales reps. Channel Rocket delivers content and sales-ready messaging that actually means something to the buyer and addresses their business issues. They take the content in your sales or partner portals and make it smarter! Their intuitive app matches existing content with custom content to make it relevant—value propositions, qualifying questions, reasons to buy, and more. Even better, their intuitive end user app requires no end user training! Learn more at www.channelrocket.com or contact us at firstname.lastname@example.org.