Channel Rocket, the innovator in mobile sales enablement, has been named by Gartner as a “Cool Vendor” for its sales enablement platform and its new and unique Campaign Builder technology. This recognition for Channel Rocket represents its innovation for advancing effective digital selling solutions that vendors deliver through their direct and indirect sales channels.
Today’s solution providers face the challenge of being conversant in the overall customer experience and business outcomes associated with cloud-delivered services. The discussion has moved from a product-centric conversation to “painting the picture” of the positive business impact and results. With the number of vendors in their portfolio, and the complexity of these solutions, it becomes difficult for the Solution Provider’s reps to maintain an adequate level of expertise.
Channel Rocket is built to improve the sales rep’s ability to be more relevant and effective with different end user audiences. The workflow matches that of a sales call, where the rep can select different customer personas, markets, and business solutions or pain points to focus the conversation.
Their platform serves-up custom content, including recommended solution selling questions (with rationale for asking the question), and laser-focused value propositions for the specific customer’s role.
Further reinforcing the sales workflow, collateral materials, videos, and other customer facing content is immediately available to make the most of the time spent with the customer. It also saves the reps time and improves their relevance in follow-up correspondence.
Channel Rocket Campaign Builder is unique because it pulls from the custom content that exists in the Channel Rocket platform giving the user complete control on developing the right message to the right target based again on role-based personas, verticals and solutions, to create digital campaigns, including display advertisement on the social media platform of choice, such as LinkedIn or Twitter. Leads are delivered through the platform and connected to the sales ready messaging taking the search and guesswork out of having that first conversation.
About Channel Rocket
Founded in 2014, Channel Rocket has become the leader and innovator in digital sales enablement platforms among technology vendors that utilize channel partners. Vendor clients include Comcast Business, Commvault, Intel, Juniper Networks, Lenovo, Nutanix and others. With headquarters in Littleton, Colorado, Channel Rocket works with vendors, solution providers, and content marketing agencies globally.